Kapal Api Case Study

Category
Case Study
Written by
Fanny Rahmasari
Published on
June 3, 2022

DemoPower was tasked with the goal of increasing awareness and advocacy for the Kapal Api Brand during the Ramadan season in 2021. We exceeded the sales target and achieved a 162% sales rate.

The brief:

DemoPower was tasked with the goal of increasing awareness and advocacy for the Kapal Api Brand during the Ramadan season. The other main goal was to Increase the sales of Kapal Api Coffee in preparation for the Ramadan season with the Kapal Api 380 Gift Pack, which includes a bag of Kapal Api coffee and a branded mug.

Our solution:

We provided Display, Branding, Push Girl and Open Booth services in 2 major retail networks - HyperMart and LotteMart. Our brand consultants were trained and stationed in 25 locations across Indonesia, with the message of integrating Kapal Api coffee into the upcoming religious holiday celebrations.

The result:

  • A total of 16,633 shoppers engaged over 1 month
  • 162% target units sold
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Kapal Api Case Study

DemoPower was tasked with the goal of increasing awareness and advocacy for the Kapal Api Brand during the Ramadan season. We exceeded the sales target and achieved a 162% sales rate.

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