DemoPower was tasked with the goal of increasing awareness and advocacy for the Kapal Api Brand during the Ramadan season. The other main goal was to Increase the sales of Kapal Api Coffee in preparation for the Ramadan season with the Kapal Api 380 Gift Pack, which includes a bag of Kapal Api coffee and a branded mug.
We provided Display, Branding, Push Girl and Open Booth services in 2 major retail networks - HyperMart and LotteMart. Our brand consultants were trained and stationed in 25 locations across Indonesia, with the message of integrating Kapal Api coffee into the upcoming religious holiday celebrations.
- A total of 16,633 shoppers engaged over 1 month
- 162% target units sold