How We Helped Cetaphil Light Up Their Brand with our End Gondola

Category
Case Study
Written by
Fanny Rahmasari
Published on
June 3, 2022

Red Basket Indonesia worked with Cetaphil to design, construct, and install a fully customized top gondola with LED in the largest Grand Lucky Supermarket in Pantai Indah Kapuk, North Jakarta.‍

Red Basket Indonesia worked with Cetaphil to design, construct, and install a fully customized top gondola with LED in the largest Grand Lucky Supermarket in Pantai Indah Kapuk, North Jakarta.

The brief

Cetaphil, a sensitive skin care product, intended to launch a store campaign using Top Gondola in Grand Lucky supermarket. The Grand Lucky store in Pantai Indah Kapuk (PIK) was chosen because it is the newest and largest location of the supermarket chain. Cetaphil collaborated with Red Basket Indonesia to design and build a fully customized Top Gondola with full lighting for maximum visibility among other Top Gondolas to promote its products in this environment.

The solution

With the tight deadline, Red Basket needed to be able to complete all of the work, from surveys to installations, as soon as the agreement was reached. The design and pre-production plan were created in great detail and precision to ensure that there were no errors that would result in unnecessary repetitions of work and timeline delays.

The materials used were also carefully selected to be strong and durable enough to meet the demands of the Top Gondola, which uses full LED lighting. The materials were also required to ensure that the lights were not damaged during the installation.

The full successfully lighted Top Gondola was installed in Grand Lucky supermarket in Pantai Indah Kapuk (PIK), North Jakarta. 

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