How to Make Your Marketing More Sustainable: Eco-Friendly In-Store Media

Category
Insights
Written by
Fanny Rahmasari
Published on
June 3, 2022

With growing concern over sustainability from communities and shoppers, brands all over the world have been taking actions to promote toward sustainable and responsible growth.

With growing concern over sustainability from communities and shoppers, brands all over the world have been taking actions to promote toward sustainable and responsible growth.

Here at OMG Indonesia, we have been integrating sustainability into our business strategy and process. To align our service to brands in delivering in-store brand activation and advertising, since 2020 we have been implementing waste management process by using eco-friendly materials in the production, sustainability compliance starting from installation to dismantling process and collaborate with waste handling professional when the service completed.

In our production, we have been reducing our carbon footprint by switching traditional vinyl material to wood-based one. Traditional Vinyl is a PolyvinylChloride (PVC) resin which is 100% non-bio-degradable and can remain in landfills for 20 years to 450 years. On the other hand, wood is recognized as the most useful green and sustainable material on Earth. It is renewable, carbon neutral, less carbon dioxide producing, durable, structurally strong and non-toxic. 

When you book in-store media with us, you are contributing to a better and healthier future as well!  For more information and to book your in-store media using sustainable material, please contact us via email: info@omg-indo.com

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