3 Things You Should Do with Your Advertising Strategy

Category
Insights
Written by
Fanny Rahmasari
Published on
June 3, 2022

Kantar recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase.

KANTAR recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase. Based on recent research results by KANTAR, it shows that customers now are being more receptive and people who see advertising are now more likely to respond with a purchase. The research affirms that brands who are willing to invest for advertising is getting a higher probability for a return than in any previous year.

KANTAR recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase and re-invest efficiency savings for future campaigns to achieve greater gains. This article might be the answer to that golden question: shouldFMCG brands change their advertising strategy in times of uncertainty? For more details, please read more from this link: https://www.kantar.com/inspiration/fmcg/why-grocery-advertising-has-never-been-more-effective

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