Industry Insights

Do People Still Go to The Stores?

Although the penetration of online shopping has been accelerated due to the pandemic, shoppers still prefer to make their purchases inside an actual store as research finds.

Grab Shopper’s Attention Better with Sensorial Media

By engaging human sensories, brands can stimulate a stronger shopping “experience”. It has been proven to trigger more curiosity and provide stronger, longer-lasting memories.

3 Things You Should Do with Your Advertising Strategy

Kantar recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase.