Case Study


OMG Case Studies

How We Helped Cetaphil Light Up Their Brand with our End Gondola

Red Basket Indonesia worked with Cetaphil to design, construct, and install a fully customized top gondola with LED in the largest Grand Lucky Supermarket in Pantai Indah Kapuk, North Jakarta.‍

Customized End Gondola with TV: An Eye-Catching Solution for Ultra Milk’s Promotional Campaign

One of our clients, Ultra Milk, was planning to create an in-store promotional campaign to highlight their product range. Our team at Red Basket Indonesia developed a custom End Gondola equipped with a TV that plays their commercials.

Why Shopper Marketing Combined with Influencer Marketing is a Game-Changing Strategy

Take your brand to the next level by combining in-store advertising and influencer marketing. Read how we integrated in-store media and digital campaign that appeals to Gen Z consumers.

Engaging Shoppers in Retail Stores During COVID: A Case Study of Kapal Api

The company behind Indonesia's legendary coffee, Kapal Api, PT Santos Jaya Abadi, aimed to maximize brand activation in-store in order to increase shopper engagement by capitalizing on the Independence Day celebrations by launching the Secangkir Kemerdekaan 2022 campaign in August.

VISA Case Study

Visa deploys retail marketing campaign to encourage users to use Visa contactless cards for payment, and cultivate the habit of tapping their Visa contactless cards instead of giving cash.

Dove Case Study

DirectMedia helps Dove Hair Fall Treatment Serum Shampoo to relaunch in Indonesia with new packaging, formulation and claims.

Kapal Api Ramadan Case Study

DemoPower was tasked with the goal of increasing awareness and advocacy for the Kapal Api Brand during the Ramadan season in 2021. We exceeded the sales target and achieved a 162% sales rate.