ShoppingBlitz

Our aim here is to share all the latest updates and industry insights into shopper and retail marketing, as well as what's new in delivering the best communication between shoppers, retailers and brands.

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VISA Case Study

Visa deploys retail marketing campaign to encourage users to use Visa contactless cards for payment, and cultivate the habit of tapping their Visa contactless cards instead of giving cash.

Dove Case Study

DirectMedia helps Dove Hair Fall Treatment Serum Shampoo to relaunch in Indonesia with new packaging, formulation and claims.

Kapal Api Case Study

DemoPower was tasked with the goal of increasing awareness and advocacy for the Kapal Api Brand during the Ramadan season in 2021. We exceeded the sales target and achieved a 162% sales rate.

Do People Still Go to The Stores?

Although the penetration of online shopping has been accelerated due to the pandemic, shoppers still prefer to make their purchases inside an actual store as research finds.

Grab Shopper’s Attention Better with Sensorial Media

By engaging human sensories, brands can stimulate a stronger shopping “experience”. It has been proven to trigger more curiosity and provide stronger, longer-lasting memories.

How to Make Your Marketing More Sustainable: Eco-Friendly In-Store Media

With growing concern over sustainability from communities and shoppers, brands all over the world have been taking actions to promote toward sustainable and responsible growth.

3 Things You Should Do with Your Advertising Strategy

Kantar recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase.

VISA Case Study

Visa deploys retail marketing campaign to encourage users to use Visa contactless cards for payment, and cultivate the habit of tapping their Visa contactless cards instead of giving cash.

Dove Case Study

DirectMedia helps Dove Hair Fall Treatment Serum Shampoo to relaunch in Indonesia with new packaging, formulation and claims.

Kapal Api Case Study

DemoPower was tasked with the goal of increasing awareness and advocacy for the Kapal Api Brand during the Ramadan season in 2021. We exceeded the sales target and achieved a 162% sales rate.

Do People Still Go to The Stores?

Although the penetration of online shopping has been accelerated due to the pandemic, shoppers still prefer to make their purchases inside an actual store as research finds.

Grab Shopper’s Attention Better with Sensorial Media

By engaging human sensories, brands can stimulate a stronger shopping “experience”. It has been proven to trigger more curiosity and provide stronger, longer-lasting memories.

3 Things You Should Do with Your Advertising Strategy

Kantar recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase.

How to Make Your Marketing More Sustainable: Eco-Friendly In-Store Media

With growing concern over sustainability from communities and shoppers, brands all over the world have been taking actions to promote toward sustainable and responsible growth.